VDV Digital brand markVDV Digital

Selected work

Platforms currently running in the wild

Not concepts or dribbble shots. Real businesses using these every day to hire people, take bookings and hold their teams to a standard.

Coaching & Community — 2026

The Vanguard Circle

A discipline and leadership platform with member scorecards, a hard-edged brand identity and a conversion-focused public site.

Visit live site
  • Web Development
  • Brand
  • Systems
The Vanguard Circle — Homepage — brand, offer and application flow
Homepage — brand, offer and application flow
The Vanguard Circle — Toolkit — interactive step & volume calculator
Toolkit — interactive step & volume calculator

The problem

A serious methodology living in documents and DMs, with no home that matched the standard of the work.

What I built

  • Full brand identity applied across a dark, high-contrast site
  • Public marketing pages built for conversion
  • Member-facing scorecard logic for weekly output tracking
  • Content system so new material ships without a developer

The result

A platform that reads as seriously as the standard it enforces, and a single link to send anyone who asks what the programme is.

Hospitality — 2026

Starfish Beach Villa

A premium beachfront villa site built to convert direct bookings instead of paying commission to listing platforms.

Visit live site
  • Web Development
  • SEO
  • Copy
Starfish Beach Villa — Homepage — direct booking and availability
Homepage — direct booking and availability
Starfish Beach Villa — Gallery — 38 living-space photos, sorted by area
Gallery — 38 living-space photos, sorted by area
Starfish Beach Villa — Local guide — SEO content for St Helena Bay
Local guide — SEO content for St Helena Bay

The problem

Guests were discovering the villa through third-party platforms that took a cut of every stay.

What I built

  • Light, editorial design that lets the property photography lead
  • Availability and enquiry flow built for direct bookings
  • Location, amenity and experience pages written for search
  • Fast mobile performance for travellers browsing on data

The result

A direct booking channel the owner controls, and a site that presents the villa at the price point it deserves.

Hospitality Operations — 2026

SuperBar

A hiring, venue and feedback platform for a bar group — built around the people who actually run the floor.

  • Web Development
  • Operations
  • Automation
SuperBar — Homepage — venues, jobs and feedback
Homepage — venues, jobs and feedback
SuperBar — Sport fixtures — shareable public feed
Sport fixtures — shareable public feed
SuperBar — Operator dashboard — 7 venues, recons and daily check-in
Operator dashboard — 7 venues, recons and daily check-in
SuperBar — Recon — cash, petrol and expense tracking with month-by-month spend
Recon — cash, petrol and expense tracking with month-by-month spend

The problem

Recruitment, venue information and staff feedback were scattered across WhatsApp groups and spreadsheets.

What I built

  • Job listings and applications in one place
  • Venue directory with per-site detail
  • Structured feedback capture from staff and guests
  • Operator dashboard replacing the spreadsheet trail

The result

One system for hiring and floor feedback, with a brand that actually appeals to the staff it's trying to attract.

Next step

Yours could be the next one

Same process every time: understand the business, scope it honestly, build it properly, hand it over so you own it.

Start a projectSee the work